Session 5
Social media is an opportunity to create conversations vs. push promos + marketing messages.
In class, we will explore the recipe for successful use of social media to add value to hotel guests and destination visitors. But first, some preparation for the in class exercise.
Social Media Recipe
Homework Submit:
In class, we will explore the recipe for successful use of social media to add value to hotel guests and destination visitors. But first, some preparation for the in class exercise.
Social Media Recipe
Homework Submit:
ClassWork
Submit your blog post
- Using the 'recipe' create a simple Social Strategy Map for your business
- Hotel/other business = 5 social listening sharing points
- Restuarant = 3
- Event = depends on size of attendence, e.g. concert
- How would you make it 'share-worthy'
- Make others look good
- Entertain
- Inform
- Listening post
- Technically - make it seamless to share - example add this
- How would you measure results?
- What # would you use?
Resources:
Comments
Post a Comment