Session 1

What we are going to do in our first session together:

  • Talk a bit about HX-Hospitality; how human to human is key + how guest experiences should be enhanced by digital.
  • Create your blog for all your work for this course
    • I recommend a separate Gmail account for this course/CMH work
    • We will use a number of Google tools and other platforms, it will save you from getting junk mail in your primary email account.
    • I recommend Blogger to create your blog.  You can set up the admin part (your work access) in your native language


Industry Overview - Take a Look




Link for Presentation Download
  • We will look at the course workflow:
    • In class creative assignments
    • Homework Assignments
    • 2 Online Only sessions - work to be completed but on own, not in class
    • Practice blog posts, uploads + link submit

  • Comments, questions ... ideas - all welcome.
Please submit your blog link below:
Blog in Class

  • Research Customer Decision Journey 
  • Find an image that appeals to you - video even better
  • Upload the image in your blog
  • Write a brief commentary - a blog post
    • How has the customer journey changed, why?
    • What is the impact for hoteliers?
    • What is the impact on marketing?


Resource: Reknown article

http://reknown.com/2017/06/will-technology-replace-customer-service-in-hotels/

Comments

  1. I learnt how to create and customize a blog.

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  2. How to create a blog and share slides as well as videos from youtube.

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  4. What did you learn tonight? Key Point

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  5. Create a blog, new ideas for hospitality, apps

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  6. So happy to create my first blog !

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  7. How to create blog, slides share. Also, the development of news technologie inside hotels to create new customer services.

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  8. I totally discovered the process of creating a blog and the existence of Google slides. The course underlined perfectly the actualité necessity for hotels to become digital friendly for the customer satisfaction.

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  9. Blog possibilities: mainly the post of a Google Slides doc on a blog

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  10. how to create a blog, how to implement a video, slides share..... and customize it...

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  11. I learn how to make a blog, and customize it

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  12. How to create a blog and add features to it.

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  13. I think I am going to work on this sector it iterally fascinated me... for real. The fact the we can re-think and re-build an area in a digital way is just awesome!

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  14. I learned how to set up a blog and to make it work.

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  15. How to create a blog on blogger and put share slides on it (with fun!)

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  16. I discovered the link between Google and Blogger as well as how to create and design your own blog from a mobile devise ! Thank you for that !

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  17. It was interesting to create a blog and personnalize it. We learned how is it important the online medias and tools for hotels to adapt to the evolution :D

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  18. I learned how to use blogger today, a tool that I didn't know before. I'll probably learn even more next week.

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  19. I learned how to create a blog and enrich it with some articles

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  20. I definetely learnt how to create a blog which is quite a new experience to me !

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  21. I learned how to set up a blog, to personalise it and to incorporate articles in it, and it was really interesting.

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  22. I learnt how to create a blog with the app blogger, thank u 🐧

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  23. I learned how to create a blog but, even more important thing, I understand that I do not have to fear this digital world which is maybe not only for experts but can be useful and funny for everyone. Facebook and Instagram are not the only way to share, in this more and more digital world!

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  24. I have learned more about new trends in hospitality and blog creation :)

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  25. i learned to make a blog and to put articles on it

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  26. Creating content is less scary, I learnt how to make a blog and post articles. I also realized more the importance of digitalization when it comes to guest experience.

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  28. I learned how to create my blog, upload a photo, a video, add a text link and embedded a slide share.

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  29. I learned that having a blog is something that anyone can do, you just need a bit of inspiration and self confidence. Also with the customer journey I have realized how a customer mind goes and it have been really useful for my daly work. Carolina

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  30. Have learned creating a blogpost and uploading files, but also about new trends in hospitality and how fast they are developing

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  31. First class and I learn so much about creating a blog and many other options.

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  32. It was very interesting to understand how to create a blog in this course.

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  33. It was interesting to see how to handle Blogger, and look forward to learn the other tools and create a mobile website.

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  34. This was as interesting as it was loud outside! I am very much looking forward to board the train heading to modern communication.

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  35. It was my first time creating a blog. Through it, I learned how to upload new posts (including pictures, videos or slideshare) and express my opinion.

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  36. I am so happy I have been able to create by own blog and publish my own material.

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  37. It was interesting to see how to create a blog. Thank you for that

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  38. New marketing approach: find the « microment » with your customer.

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  39. It was a new experience and fun.

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  40. This first course was really interesting because I learnt a lot of things about how to create my own blog by uploading pictures, videos and slideshare.
    As this is a new communication tool it is interesting to understand how does it work.

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  41. Interesting to learn how to create a blog and how to upload things from different platforms

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  42. I learned many things in this course because I am starting to 0 in digital and more specifically in creating a blog. So thank you for teaching me that. Looking forward for the next class !

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  43. It was a great experience, I did not expect to learn how to create a blog, it will be useful for my professional goal.

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